Virtual Workshop Series: Getting Into Retail

Agriculture News

Join us for a 3-part virtual workshop series designed for businesses interested in learning what it takes to be successful selling into the retail food market.

Webinar #1: Food and Retail Landscape
February 17, 2021, 10:00am to 11:30am

An overview of the retail food market including key market drivers, market trends, and the benefits and challenges of selling in this channel.

In this first workshop you'll come away with the ability to answer who’s who, and the first step to ensuring your priorities align your products with the right place in the retail marketplace. Hear from an industry speaker on their own experience navigating this retail landscape.

Webinar #2: Thinking Strategically About Getting Into Retail
February 24, 2021, 10:00am to 11:30am

This session explores the components you need to consider as you evaluate your readiness to enter into retail, from production to packaging and labeling to pricing and costing, and ultimately to making the pitch.

In this second workshop you'll come away with the ability to evaluate your business readiness and the second step to planning your entry into the retail marketplace. You will hear from a company that has grown from supplying to 50 stores in Alberta to 300 nationwide, and the ups and downs of this journey, including the mistakes that propelled its learning curve.

Webinar #3: Connecting with the Retail Food Buyers and Business Development Advisors
March 10, 2021, 10:00am to 11:00am

This final session wraps up the workshop series by connecting with two retail food buyers who will share their insights on successfully getting into retail. These Alberta buyers will talk about their retail program, what's important, and how to work with them when you are onboarding your products with their banner stores.

A business advisor from ATB Entrepreneur Centre will also join the speaker panel to share how they can work with you to become ready for the marketplace, and about the ATB Market Place now available to Alberta entrepreneurs. In this final workshop you'll come away with the ability to finalize your plan and be ready to successfully sell into retail.

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